The Task

London’s coldest production house, Arctic Zoo, produces striking, story-driven video content for some of the world’s leading brands. Their reputation is built on quality, precision, and creativity, and they needed a brand identity and website to match.

BOLD was tasked with creating a premium identity and digital presence that would showcase Arctic Zoo’s work and resonate with their high-profile clientele.

Arctic Zoo’s video content speaks for itself — powerful, cinematic, and visually arresting. But their existing brand and website didn’t reflect the same standard.

The challenge was twofold:

• Develop a brand identity that captured Arctic Zoo’s bold, modern personality while still feeling premium.
• Design a website that put their video work front and centre, without compromising on speed, accessibility, or user experience.

The Solution

Our process began with a full visual identity refresh. From logo development through to detailed brand guidelines, we built a framework that balanced Arctic Zoo’s minimalist aesthetic with the confidence of a leading creative studio.

Once the brand foundation was set, we designed and built a new website around those guidelines. The design is deliberately clean and minimal, using a restrained palette, precise typography, and subtle animation to create movement without distraction.

Every decision was led by performance and user experience. We implemented a mobile-first build, ensuring seamless browsing across devices, and optimised video integration to showcase high-quality content without affecting load speeds. The result is a website that feels effortless while amplifying the impact of Arctic Zoo’s work.