Set within 45 acres of Devon woodland, Wildwood Yurts offers guests the chance to stay overnight surrounded by British wildlife. To launch this new venture, BOLD was asked to design and build a website that would capture the experience while making booking effortless.

The Challenge

As a brand-new offering, Wildwood Yurts needed more than just a website. The challenge included:

• Defining the customer journey from discovery through to booking and follow-up communication.
• Creating a distinct yet connected identity that sat comfortably within the Wildwood Trust brand.
• Designing a digital experience that showcased the yurts’ unique setting and premium feel.
• Implementing a robust booking system that could manage overnight stays seamlessly.

The Solution

We began with a full customer journey consultancy, mapping every touchpoint — from first impressions online to confirmation emails — to ensure guests experienced a smooth, consistent process.

The website was then designed to reflect the tranquility and adventure of a Wildwood stay. Large-format photography, clean layouts, and clear calls-to-action allowed the yurts to shine without distraction.

For the technical build, we delivered a full booking system implementation. Guests can easily view availability, book online, and receive instant confirmation — all without leaving the site. This functionality was integrated into Wildwood’s wider operations to support staff and streamline management.

The result is a digital platform that not only promotes Wildwood Yurts as a premium nature escape, but also delivers an effortless guest journey from start to finish.